You can think of paid ads as the artificial “1%,” living at the top of SERPs for no other reason than they could afford to purchase their way into mindshare. Ad space is purchased by brands at a predetermined rate, granting them, essentially, first dibs on searchers’ attention when they land on a SERP. It empowers searchers to find information online that best suits their needs without being coerced or manipulated into clicking on paid ads. It appeared to match their distinct search intent at that moment.It appeared to be from a trusted, knowledgeable source.It appeared to be the most relevant and useful piece of information available on the page.Why would someone click on one result over another? By clicking on organic listings that appear in search engine results pages (SERPs), users are trafficked to your website through their own natural initiatives. Organic traffic connotes visitors who arrive to your site via search engines – without you directly paying for this pathway. We’ll break down down each tactic, its benefits (and drawbacks) and its relevance to SEO today.
How do these seemingly diametrically opposed methodologies work in reality? And before you read any further, know that both types have a role to play in your marketing strategy. While the end goals are presumably the same, the means for achieving them differ greatly. B2B Content Marketing: A Comprehensive Guideĭo you want to pay a recurring, potentially volatile price for guaranteed traffic to your site, or do you want to make a one-time investment to generate that same – though not guaranteed – amount of traffic?īut it’s the difference between paid and organic traffic.
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